The association estimates that women purchase approximately 85 percent of all valentines.
Brain Candy Valentine's Trivia
15% of U.S. women send themselves flowers on Valentine's Day.
73% of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
About 1 billion Valentine's Day cards are exchanged each year. That's the largest seasonal card-sending occasion of the year, next to Christmas.
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